Lexicon World

Public Relations: Shaping Culture, One Spin at a Time

Public relations professionals have a unique opportunity to use their skills to influence public opinion and shape the cultural landscape. By telling compelling stories and building relationships with key influencers, PR professionals can help to drive social change and create a more just and equitable world. Here are some specific examples of how public relations […]

Startups: Avoid These PR Blunders at All Costs

Startups are often so focused on developing their product or service and getting it to market that they neglect public relations (PR). This can be a big mistake, as PR can help startups build brand awareness, generate leads, and attract investors. Here are some common public relations mistakes that startups make: Here are some additional […]

PR and Social Media Investment Formula for Startup Success

The amount that startups should invest in public relations (PR) and social media depends on a number of factors, including: As a general rule of thumb, startups should aim to invest 5-10% of their marketing budget on PR and social media. However, this number can vary depending on the factors listed above. Here are some […]