Startups are often so focused on developing their product or service and getting it to market that they neglect public relations (PR). This can be a big mistake, as PR can help startups build brand awareness, generate leads, and attract investors. Here are some common public relations mistakes that startups make:

• Not having a PR plan. A PR plan is a roadmap for how you will communicate with the media and public. It should include your goals, target audiences, messaging, and tactics. Without a plan, it will be difficult to measure your success and make necessary adjustments.
• Not being proactive. Don’t wait for the media to come to you. Reach out to journalists with newsworthy stories and announcements. Be responsive to media inquiries and provide them with the information they need.
• Not being transparent. Honesty and transparency are essential for building trust with the media and public. If you make a mistake, own up to it and communicate how you will fix it.
• Not being authentic. People can spot a fake from a mile away. Be genuine in your interactions with the media and public. Share your company’s story and values in a way that is relatable and authentic.
• Not being consistent. PR is a marathon, not a sprint. It takes time and effort to build relationships with the media and public. Be consistent with your outreach and messaging.

Here are some additional tips for startups:

• Focus on your story. What makes your startup unique? Why should the media and public care? Craft a compelling story that highlights your company’s mission, vision, and values.
• Target the right journalists. Do your research to identify journalists who cover your industry or niche. Reach out to them directly with newsworthy stories and announcements.
• Be responsive. When journalists reach out to you, respond promptly and provide them with the information they need. Be helpful and courteous, even if you don’t have time for an interview.
• Be social. Social media is a great way to connect with the media and public. Share news and announcements, engage with followers, and build relationships.
• Measure your results. Track your PR efforts to see what’s working and what’s not. This will help you refine your strategy over time.

By avoiding these common mistakes and following these tips, startups can build strong PR relationships and generate positive media coverage.

_{Photo by Liza Summer}