The Unicorn Hunt: How Investors Spot Potential Unicorns 🦄
Venture capitalists are often seen as mythical creatures, elusive and selective, only investing in startups that possess a certain magic. But here’s a secret that every founder should know – VCs LOVE a compelling story. Good PR helps you articulate your startup’s narrative in a way that showcases your potential to be more than just […]
Why Early Stage Startups in India Need Effective PR More Than Ever Before?
There are several reasons why early stage startups in India need effective PR more than ever before:
Top PR Trends and How to Leverage Them
Words and Visuals That Sell: Creating a Compelling Brand Narrative for Your Business
Building strong relationships with your audience is crucial for any brand and creating compelling brand narratives is an effective way to achieve this. First, define your brand’s purpose, as it serves as the foundation of your narrative. Then, conduct market research to understand your audience’s needs, desires, pain points, and motivations. Next, create an authentic […]
How to Measure PR Spend RoI
Measuring the return on investment (ROI) of your public relations (PR) efforts can be challenging, but it is essential to determine the effectiveness of your campaigns and justify the resources allocated to them. #pr #publicrelations #investment
PR mistakes by startups
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Getting From Zero to Hero
How PR Strategy Can Transform Your Business Attract investors, customers, talent & trust: The biggest benefit of effective PR strategy is in helping you achieve your business goals faster. Enhances brand reputation: A good PR strategy can help to enhance your brand reputation and make it more visible to your target audience. Builds credibility: Effective […]
Why Indian NGOs Needs Effective PR More Than Ever Before?
Indian NGOs (Non-Governmental Organizations) play a crucial role in addressing social, economic, and environmental issues in the country. They work towards creating a positive change in society, improving people’s lives, and promoting sustainable development. However, in recent years, there has been a significant increase in the number of NGOs in India, which has led to […]
How to Demonstrate the Value of PR Efforts to Startups
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The Dark Side of Social Media: Why Earned Media Reigns Supreme
Earned media and social media are two distinct forms of media with different characteristics and benefits. While earned media refers to publicity gained through word-of-mouth, online mentions, reviews, and traditional media coverage, social media encompasses platforms where users create and share content within their networks. It’s important to note that both forms of media have […]