Public relations professionals have a unique opportunity to use their skills to influence public opinion and shape the cultural landscape. By telling compelling stories and building relationships with key influencers, PR professionals can help to drive social change and create a more just and equitable world.

Here are some specific examples of how public relations professionals are using their power to shape culture:

• Brand activism: Public relations professionals are helping brands to use their platforms to speak out on social and political issues. For example, Patagonia has used its public relations team to advocate for environmental protection, and Nike has used its platform to support social justice movements.
• Social impact campaigns: Public relations professionals are helping organizations to launch social impact campaigns that raise awareness of important issues and drive positive change. For example, the Girl Scouts have used public relations to promote girls’ empowerment, and the American Red Cross has used public relations to raise awareness of blood donation and disaster relief.
• Crisis communications: Public relations professionals play a critical role in helping organizations to manage crises and protect their reputations. For example, the PR team for Johnson & Johnson helped the company to navigate the Tylenol poisoning crisis in the 1980s.

By using their skills to shape culture and drive social change, public relations professionals can make a real difference in the world.

_{Image by brgfx on Freepik}