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About
About Lexicon World
Team
Services
Public Relations
Digital Communication
Clients
The ABC Of Our Clientele
Case Studies
Sectors
Knowledge
Career
Contact
Knowledge
Blog
The Unicorn Hunt: How Investors Spot Potential Unicorns 🦄
Vivek V Kumar
Venture capitalists are often seen as mythical creatures, elusive and selective, only investing in startups...
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Blog
Public Relations: Shaping Culture, One Spin at a Time
Vivek V Kumar
Public relations professionals have a unique opportunity to use their skills to influence public opinion...
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Blog
The Dark Side of Social Media: Why Earned Media Reigns Supreme
Vivek V Kumar
Earned media and social media are two distinct forms of media with different characteristics and benefits....
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Blog
How to Demonstrate the Value of PR Efforts to Startups
Vivek V Kumar
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Blog
Why Indian NGOs Needs Effective PR More Than Ever Before?
Vivek V Kumar
Indian NGOs (Non-Governmental Organizations) play a crucial role in addressing social, economic, and...
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Blog
Getting From Zero to Hero
Vivek V Kumar
How PR Strategy Can Transform Your Business Attract investors, customers, talent & trust: The...
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Blog
PR mistakes by startups
Vivek V Kumar
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Blog
How to Measure PR Spend RoI
Vivek V Kumar
Measuring the return on investment (ROI) of your public relations (PR) efforts can be challenging, but...
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Blog
Words and Visuals That Sell: Creating a Compelling Brand Narrative for Your Business
Vivek V Kumar
Building strong relationships with your audience is crucial for any brand and creating compelling brand...
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Blog
Top PR Trends and How to Leverage Them
Vivek V Kumar
a. Increased focus on data-driven PR: With the rise of big data and analytics, PR professionals will...
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Blog
Why Early Stage Startups in India Need Effective PR More Than Ever Before?
Vivek V Kumar
There are several reasons why early stage startups in India need effective PR more than ever before:...
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Case Study
Centre For Catalyzing Change
Vijaypal Singh
C3 Centre For Catalyzing Change Profile – A civil society organisation working for women’s welfare...
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Blog
PR and Social Media Investment Formula for Startup Success
Vivek V Kumar
The amount that startups should invest in public relations (PR) and social media depends on a number...
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Blog
Startups: Avoid These PR Blunders at All Costs
Vivek V Kumar
Startups are often so focused on developing their product or service and getting it to market that they...
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Case Study
Internation Aids Vaccine
Vijaypal Singh
Profile IAVI is an international, not-for-profit, Product Development Partnership (PDP) working across...
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Case Study
dunnhumby India
Vijaypal Singh
Dunnhumby Company Profile: dunnhumby is the global leader in Customer Data Science, empowering businesses...
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