THE LEXICON EDGE
We are the 2nd oldest independent Digital PR firm in India with more than two decades of success. Our services have been top-rated by more than 300 multi-nationals, start-ups and thought leaders. Our strength lies in clearly understanding your business goals and charting the communication strategy that will deliver results.
We are thus recognised for our unique content based PR strategy emphasising brand and business impact. Our network spans the 29 States and 7 Union Territories of the country.
Lexicon World has extensive success in every aspect of 360 degree PR using digital, traditional and hybrid media channels. The company was incorporated in 1996 and is headed by Mr. Vivek V Kumar.
The PR Tejas
Tejas- the essence of power is symbolised by the Triangle.
Embedded within mythology, ‘Tejas’ has been developed from the concept of Fire ‘Agni’. Drawn from the inception of the oldest literature of India – The Rig Veda and Atharva Veda, Tejas was associated with sharpness. By the time of Upanishads, ‘Tejas’ set the stage for metaphorical transition, becoming the central creative principle of energy for all movement and action in the universe. Moving ahead to the epics, the connotations of ‘Tejas’ has also been found in Bhagavad Gita, where it signified the ever-changing energy passed on along the downward current of evolution.
Drawing metaphorical connotation from Tejas, we believe that communication forms the core essence of all movements and actions in the universe. It is like the ever-changing energy of Tejas which gets passed on from medium to another; forming the quintessential part of any company or brand.
The core of Lexicon World lies in building the right communication for your brand, where we form the words; leverage them from one medium to another and keep enhancing the image of your brand.
HOW WE WORK?
We create the desired impact with priority audiences.
We align the brand communications strategies with your business vision for the most effective positioning in the market.
We keep evolving ourselves with India’s market, aligning with its socio, political and cultural influence. Consequently, we execute seamlessly, in ever changing scenarios and help our clients break the clutter for PR impact.
Our teams are skilled in delivering results, where we sketch, build and present the image of a company for real world RoI.