Company Profile:

dunnhumby is the global leader in Customer Data Science, empowering businesses everywhere to compete and thrive
in the modern data-driven economy

Business challenge:

Due to complete lack of awareness in India, the company faced major talent recruitment and retention challenge. People found it difficult to even pronounce the name as it was not a part of their awareness. Amongst the few you had heard of the company, there was an uncertainty ownership and standing of the company. 

Communication approach:

Lexicon World therefore focused on intensive journalist briefing programme in the first phase.

The journalist awareness building enabled Lexicon World to precipitate media coverage in leading business centric news publications

Business results:

The media coverage when shared internally with the employees helped create internal motivation and also instill pride about their workplace amongst their family. The positive impact on recruitment and retention was hugely appreciated.